Flash SEO Coming: Spammer Exploits Follow?

Flash SEO may soon be a service offered by search marketing firms and in-house teams will be scrambling to learn and leverage the latest tricks of SWF optimization. Adobe says:

We are releasing technology to Google and Yahoo that enables them to crawl and index SWF files. They are now searchable. This will open up millions of Flash files to search.

Google claims they developed the technology, but either way, it's clear that Adobe doesn't want the public to know what is in that technology made available to "Google and Yahoo" (What? No Microsoft?). I believe I'd like the opportunity to make technology available to Google and Yahoo to effectively search my own sites and those of my clients so I could sell more products to the public.

OK, Adobe owns web video format and isn't likely to sell Flash Optimization tools to the public that just happen to help optimize Flash which work well with that tool they released to Google and Yahoo as a part of their Flash Studio Suite - are they?

Enough cynicism - let's look at the effect this may have on SEO for Flash. White text on white background keyword stuffing in SWF files will be a lot harder to discover without that proprietary tool released to the search engines - but do you think anyone will attempt to game that?

Sorry I meant to drop the sarcasm - it snuck up on me again. Well now search engines will be able to "see" the text in Flash files and index it as though it were plain HTML on the page. Most SEO's know how hard it is to get their clients to actually USE the phrases they want to rank for on the page in plain text on the page (Sorry no javascript, no image based text, no AJAX, no "display=none" in CSS).

Well how likely is it we can get those same clients, now freed from the "No Flash" restriction we handed to them in regard to their navigation links and body text - to actually use their keyword phrases in indexable text in Flash? We'll have to have long conversations with Flash developers about best practices for Flash SEO, one group we didn't need to train in SEO previously.

Sorry to say, SEO's will all now need to purchase Adobe Flash Studio to deconstruct the text inside those flying, bouncing, twisting, spinning, turning letters, only to find out there is very little readable text in those files anyway. The links may be crawlable, but how does the custom Adobe algorithm treat hypertext embedded keyword phrases in Flash versions of image files?

Adobe, I see higher sales in your future.

Google and Yahoo, I see a lot of indexed spinning text under hyperlinks exposed to your flash indexing tool from Adobe.

Fellow SEO's, I see a lot of silly discussions with clients AND their flash developers about Flash SEO best practices and how they don't apply to image based text or double spaced spinning letters or white text against a white background in those Flash files. And I have to buy new software to have those conversations.

I have a headache already!

Adobe Press Release Here

NY Times as Yahoo Armchair CEO for Jerry Yang

The New York Times columnist Joe Nocera gives Jerry Yang a good talking down to in this week's "Talking Business" column titled, "Oh Jerry, It’s No Longer Your Baby". Lots of smug armchair CEO pretend-you-know-best blather here. Nocera may believe he understands search - but his expertise is corporate business affairs.

While it may seem like a sort of fun exercise in word play which treats a major CEO as a poor dumb shortsighted child, it is far more powerful when published in an International publication like the New York Times.Yang could be ousted by the board Monday morning because Nocera has verbally abused him (and therefore Yahoo) on that very big stage. So while Jerry can take his billions and retire comfortably as suggested in the column - Nocera can grin and gloat that he spoke his mind.

Yahoo search may be brought to it's knees if they have yet another leadership change before they can get down to business accomplishing all the things initiated under Yang in the past year since he took over for Terry Semel. I've liked what I've seen since Yang took over (despite the massive distraction of fending off Microsoft for 5 months). Give the man some time to implement those ideas and prove the value of his new initiatives.

I've said here on several occasions that I believe the new Yahoo Open Strategy (YOS) will have a hugely positive effect on the company and strongly believe that the new "Social" Yahoo is promising beyond all previous initiatives there.

Now that Ballmer and company have stopped, we can only hope that the proxy fight promised by Icahn will be dropped and if smug columnists who would run a major corporation remotely from their office 3000 miles away would back off and stay out of the mix - perhaps Jerry could do his job.

I see YOS as the best hope for massive success for Yahoo and not one person at Microsoft, nor nasty corporate raiders, nor smug columnists has any concept of how powerful an idea it is. They need to stop trying to bomb and burn down the house of Yahoo and give Jerry some space.

Twellow People Search for Twitter by iEntry

Interesting concept from iEntry Network appears to be a search engine for Twitter people which categorizes Twitter profiles and shows their last tweet, along with when it appeared (23 hours ago), your city, number of followers and that all important link to your site. That logo though, why does the smiley face (the "O" in Twellow) appear to have a wide-eyed embarrassed appearance, almost as though he were caught doing something inappropriate?

I'd argue for a winking Trickster characterization - who might be saying, "You are only as good as your last tweet." I guess since they now have the name and color scheme suggesting some kind of tie-in with the "Yellow" - it's gonna stay a yellow happy face, but that startled "Oops! You caught me!" look seems to almost suggest people say things they shouldn't on Twitter.

I had to laugh at my categorization too, it appeared under "Food" as well as SEO, I think because I say in my Twitter profile "Eat, Drink, Dream SEO" and it must use your self provided details to categorize people.

Uploaded with plasq's Skitch!

iEntry is promoting the site through a house ad in their emailed newsletters, or at least that's how I found it. The database seems to have been building since April as that is when most long-time Twitterers were added to the Twellow site. So the inevitable question of why - or "How do you monetize this?" We have Summize to search tweets, now we can search people at another place.

The site is still being crawled by Google as it only has 288 pages indexed as of this writing - if the entire catalog of users is indexable, it would exceed that little "315,795 people, and counting" in number of pages displayed in the upper right corner and would include more than just the current categories showing in a Google "site" limited search. Could use some SEO as well, since "User Profiles" are currently not showing title tags to match - simply "Twellow.com". At least they aren't putting "NoFollow" on the links to your site at this point. ;-)

Yahoo Open Strategy Unchained as Microsoft Wilts

Microsoft is backing off of the takeover attempt on YAHOO! So glad to hear it. The cultures clash, the combination would have been absurdly bad for search and Yahoo can now fully embrace and promote the YOS! (Yahoo Open Strategy) concept they've been discussing since the San Francisco Web 2.0 conference about six weeks ago.

I'm also glad to see that the silly Carl Icahn tantrum is over, and they he probably lost big money on the dumb proxy fight move. What was he thinking?

I've not been a fan of Yahoo due to their odd monetization and content corralling practices in which they insist on hosting content produced by others so they can advertise around it - and not even link back to the content producers in most cases. No wonder they weren't liked by most SEO's - they won't give links. They bought dozens of companies to gain the audience share, but let them die over time.

BUT! I've been excited by the prospects discussed at Web 2.0 by Yahoo around opening the network to developers and the ideas of others. It's a social network play that deserves to succeed in it's own way - a way that will be mostly determined by how freely those external developers and partners are allowed to create and explore the Yahoo network through YOS!

Legal Documents & Forms People Want Online

Today I was searching for a document to handle a legal matter and turned up all manner of things I didn't need and very little I sought. The experience of seeking a specific document and being unable to find it puzzled me because there are so many places to find things if you can simply form the proper query in a search engine text box. To be clear here, I wasn't using a generic phrase like "Legal Documents" - I searched for the specific form I needed, using modifiers and negative terms, restricting to sites, and checking variables. When I didn't turn up the specific document I was after, I did a bit of keyword research. "What kind of geek would do that? A search engine geek. ;-)

Here's the type of legal forms and documents people search (guess what - nobody else seems to search for that one document I needed).

Legal Documents, Forms & Templates People Look for Online - Get more legal forms

Best Pictures On Web Awards

Best Pictures Awards - Get more documents

TV-SEO - Samsung Brings Search to Live Television

I never would have noticed this myself, until David Berkowitz from "Search Insider" at Media Post finds the little nugget at Engadget and starts talking about the search element to the unfortunately named "See'n'Search Set Top Box". Berkowitz suggests that

"... media companies, cable operators, and advertisers will want to discover more ways this technology can be used."

Well let me pipe up here and offer a suggested use!

TV SEO may be on the horizon sooner than expected. Samsung electronics has introduced a "Set Top Box" (Demo Video here) hardware which allows a TV viewer to search for related content on the web. (Seems like they would be better off selling their chip to Motorola, Tivo, et al to incorporate into current cable and satellite and DVR boxes.) This technology is based on television standard "Closed Captioning" which provides text transcripts on screen for the hard-of-hearing. There is also metadata available for programs listing program titles, characters, news anchors, talk show guests and movie actors, and/or those appearing on-screen during broadcast.

That information is available over the air and is rich in what it takes for search engines to determine relevance - text. Now Samsung is offering hardware which can access that standard television closed caption and metadata and use it to search relevant and related information for viewers and display web searches for that data through a scrolling menu, rather than a keyboard.

This is a disruptive way to watch television, as you may have observed from the video above. But there are options, actually two or three options - which Samsung is apparently offering.

1. Immediate viewing of web pages or multimedia web content on-screen. Disruptive to the viewing experience.
2. Access via externally connected devices such as tablet PC's or smart phones. Better and less disruptive to family members viewing the same TV.
3. Access to searches via connected PC's or Laptops running an application tied to the set top box. Good solution so far.

But I have a suggested best-by-far option - DVR such as Tivo with functionality which stores and saves all that information (metadata and closed caption text) as the program is recorded, for use later by laptop or PC.

Clearly those with DVR's will recognize the value of making all of the information made available via the SamSung set-top-box accessible at a later time to use as you wish, allowing time-shifting of the search functionality as well as the recorded program.

So how long will it be before we (SEO's) are optimizing our web sites and multimedia content for TVSEO? Clearly it opens up dramatic traffic potential for sites addressing items discussed in hot news stories, or products mentioned on talk shows, or any number of authority web sites on any conceivable topic which may be discussed on television.

I see the potential there for new meta data inserted in both the closed captioning and within web sites, which facilitate find-ability of information online through this new search window on television sets. (Official TV Show web site, links to advertisers, PPC ads, actor profiles) I also see many more players entering the market to mine this potential traffic source. Those who jump in early will clearly benefit.

Kudos to Samsung for clearing the path to television search - now I hope Tivo, Google, and the television industry, as well as cable and satellite providers will see the value and offer the option of truly interactive television by linking it to the web and allowing recording of the closed captioning and related meta data for later use.

(I'll never understand why Microsoft didn't go this way when they bought WebTV for $450 Million in 1997 - they had both audiences in hand. Maybe their potential marriage with Yahoo will help them see the way to do it now? No- Yahoo had the original social media site in GeoCities and wasted that audience too. Neither company knows how to make the most of their assets.)

Here's what is available so far from Samsung on the box, beyond the video you saw above:

I've seen a secondary press release from Samsung distributed on February 14th Valentines Day all over the web, but the release below, distributed by Samsung on January 6th, the day before CES (Consumer Electronics Show) in Las Vegas in PDF form and lost to all in the crush of new product announcements, was made available on the Samsung site (available in HTML in the Google cached copy) - when will corporations begin to understand the web?

They've introduced the "See'n'Search Set Top Box" at CES where it is buried among thousands of press releases and 187 other mentions of Samsung electronics products at the show. They distributed a secondary press release on Valentines Day, neglecting to do some sort of tie-in to attract attention to their product using maybe a love theme?

Nope, but then it's duly reported by engadget, parroted on Mashable and again repeated by Techmeme, then dropped again from notice. Samsung, in that secondary press release fails to say what they did say in the first release - that the unit will be available Q3 2008 (see below). I even saw a couple of tech blogs saying, "Samsung doesn't say when the unit will be available" and thus the problem with bloggers, nobody does any research.

Samsung doesn't make it easy to find, but there is an "About See'N'Search" page on their site.

Here's the January 6, 2008 Press release from the Samsung web site promising delivery by Q3 of this year:

NEWS RELEASE FOR IMMEDIATE RELEASE
CONTACT:SungIn Cho
Samsung Electronics America
Phone: (201) 229-4752
E-Mail: sungincho@sea.samsung.com

Colin Ruane
MWW Group
Phone: 212) 827-3742
E-Mail: cruane@mww.com

SAMSUNG’S NEW SEE’N’SEARCH SET-TOP BOX REVOLUTIONIZES HOW CONSUMERS ACCESS THE INTERNET

New Technology Eliminates the Need for a PC, Keyboard or Special Content Programming, Bringing Targeted Media Content Directly to the Living Room

 

LAS VEGAS, January 6, 2008 – Samsung Electronics, a global leader in consumer electronics and digital technology, today is changing the way consumers enjoy the Internet in the living room with the introduction of its See’N’Search technology. Using just their TV’s, users can directly pull up Internet information and media-related content onto the screen program without the need for a PC/keyboard and or special content programming.

Where previous attempts at bringing the Internet to the TV have faltered due to the need for a keyboard or the overhead of special authoring through a content ecosystem, Samsung’s See’N’Search technology automatically suggests existing Internet media and information related to the programs users are already watching.

“See’N’Search technology will revolutionize how consumers will see and use the Internet in the living room in the next few years” said Alan Messer, director of connected consumer technologies of Samsung’s U.S. Research and Development Center. “By greatly minimizing the need to manually search for related content and special interactive content authoring, this technology enables consumers to directly watch or surf Internet content that is relevant to them.”

Just as a consumer would search a channel guide to see what’s on and when, Samsung’s See’N’Search set-top box uses the same information, in addition to the closed caption metadata that is present for most programming, to scour existing Internet content (HTML coding, Web video, etc.) and make recommendations that would appeal to the user. To do this, the system monitors the contents of the program being watched, using lightweight natural language technologies to determine the topics that are being discussed. When the user presses the “More Info” button, the See’N’Search UI appears on-screen with related information or media that the system found on the Internet. The consumer simply selects a piece of content from any particular topic, and See’N’Search takes them directly to that content.

What’s more, See’N’Search information can also be transmitted from the TV or set-top box to any connected devices in the living room, such as Wi-Fi enabled phones, tablets or laptops. This enables users to personally surf related Internet content without disturbing the family.

“Samsung’s See’N’Search technology gives a whole new way of getting to the Internet without turning the TV into a PC,” said Victoria Coleman, vice president of Samsung’s U.S. Computer Science Laboratory.

Samsung’s See’N’Search set-top box will be available in Q3 of 2008.

About Samsung Electronics America, Inc. Headquartered in Ridgefield Park, NJ, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of Samsung Electronics Co., Ltd., markets a broad range of award-winning, advanced digital consumer electronics and home appliance products, including HDTVs, home theater systems, MP3 players, refrigerators and laundry machines. A recognized innovation leader in consumer electronics design and technology, Samsung is the HDTV market leader in the U.S. and is the only manufacturer that produces all four major digital television technologies. Please visit www.samsung.com for more information.