Super Bowl Bonus: Budweiser Cut The Cheese Ad
Labels: ads, budbowl, budweiser, cheese, commercials, super, super bowl, superbowl ads, superbowl commercials
Reality SEO looks at developments at major search engines and the Search Engine Optimization industry.
Labels: ads, budbowl, budweiser, cheese, commercials, super, super bowl, superbowl ads, superbowl commercials
Tivo lets you pause live television for up to 30 minutes and go back and watch when you want to, then the thing you've heard most, lets you skip through anything you don't want to see, which for most of us is the commercials. So we Tivo lovers often stop live television to have a conversation with our spouse, use the restroom, make a sandwich, answer the doorbell or telephone... In short, we're not a slave to "Time" and can stop and start the television.
There is much more to Tivo, but that covers the only part I want to discuss here. Tivo users often rewind and rewatch things that interest them. It is very easy to do and so it becomes a habit to back up and watch something over again. Not only watch it over, but frame-by-frame if we choose - in slow motion or stop anywhere in freeze frame.
(Ok Tivo users, you can tune in again...) So Tivo Central can see user behavior, and while they anonymize it slightly, they know what everyone is watching, frame-by-frame, second by second and how many times something is watched. My wife looked at me sideways when I said the E-Trade ad of a talking baby spitting up after buying stock online was my favorite. I felt a bit childish, but now I see I wasn't alone. That was the most replayed ad on Tivo owners sets. Hah!
eTrade Talking Baby Super Bowl Commercial: Baby Buys Stock
More Superbowl Ads
Here's the Tivo list of most watched Superbowl Ads
1. E-Trade: “Baby Talks Demonstrates Easy Stock Buy Online” (spitting up)
2. Pepsi Co: “Every Sip Gets you Closer to Justin Timberlake MP3”
3. Doritos: “Mouse Trap - Giant Mouse Attack” (user-generated)
4. Coca-Cola: “James Carville and Bill Frist Jinx, Buy Me a Coke”
5. Ice Breakers Gum: “Carmen Electra and Spontaneous Woah!”
6. Bridgestone: “Deer in the Headlights, Alice Cooper, Richard Simmons”
7. Bud Light: “Cavemen Invent Wheel to Carry a Stone Cooler”
8. Vitamin Water: “Horse Race with Jockey Shaquille O'Neal”
9. Cars.com Plan B: “Witch Doctor Shrinks Car Salesman's Head”
10. Life Water: “Thriller Lizard Dance with Naomi Campbell”
Labels: baby, e-trade, spitup, super, super bowl, superbowl ads, superbowl commercials, superbowl xlii, tivo
Pretty much as expected though the number one ad was the Budweiser "Rocky" send-up of Hank the Clydesdale, who after missing the Budweiser beer wagon team one year, goes into intense training with a dalmation as his personal trainer. You can see that ad (and all the others with ratings #1 through #55 at the USA Today Admeter page, titled "Budweiser's Dog and Pony Show" in a mocking tone about the number one ad. (Dalmation and Clydesdale, Dog & Pony -- Hmmm). Here's that ad if you missed it.
Budweiser Clydesdales Superbowl Ad: Hank the Clydesdale
Superbowl Ads
Labels: super, super bowl, super bowl 42, superbowl ads, superbowl commercials
Ok, now 3 days after the fact, here's the real SuperBowl ad, realeased nowhere early, but now available everywhere. ;-)
Audi R8 Luxury Sports Car Super Bowl Commercial Ad
More Super Bowl Ads
Labels: audi, commercials, r8, sports car, super, super bowl, super bowl 42, superbowl ads, superbowl commercials, superbowl xlii
Here is one about cave men, which have become wildly popular in the past couple of years between Fedex, Geico Insurance and now Budweiser, I've now had my fill of hairy guys with big foreheads:
This one is titled "X-Ray Vision" but that's about all you'll see in this short teaser:
Now we have a fire-breathing date, because, well, Budweiser is everything you want in a beer, including the ability to breathe fire:
Now we have a friendship budding between a Dalmation and the last lonely Clydesdale, who didn't get chosen for the team:
And finally, here's Carlos Mencia teaching immigrants how to pick up "American Chicks" in a bar with unlikely pick-up lines:
But that's not all Bud has up their sleeve. They will make you work for it, but if you really MUST see another Budweiser ad, they will give you a code to "unlock" a secret ad, viewable on their web site after the game if you vote each ad up or down on your cell phone during the game after "registering" to do so! Wow, that's serious brand engagement. Here's and Advertising Age Video Link where you can get more details before the game on this odd Budweiser "Secret Ad" effort from their own video "3 Minute Ad Age".
Labels: ad age, adage, advertising, budweiser, commercials, super bowl, super bowl 42, superbowl, superbowl ads, superbowl commercials, superbowl xlii, videos
There are also about a half-dozen movies being advertised during the game, all of which already have movie trailers available online - a couple from Sony Pictures (Zohan and Hancock), one from Disney (Wall-E), New Line Cinema (Semi-Pro), Paramount Pictures (Iron Man) Universal Pictures (unannounced) and Warner Bros.(unannounced). Fox (unannounced what they will use their time for) is a named advertiser, but that time is likely to be broken up into separate promotions for American Idol, House, 24, The Simpsons, Prison Break, Terminator: The Sarah Connor Chronicles and multiple TV shows. It could be that they will promote the Eva Longoria movie "Over Her Dead Body" but we'll have to wait to see there.
Meanwhile, heres an MSNBC news clip on what we can expect from a new Superbowl Advertiser, Under Armor, plus commentary on making of that Silent Pepsi ad discussed here previously, as well as the now nearly obligatory GoDaddy commercial preview and commentary:
Labels: cars.com, commercials, godaddy, super bowl, super bowl 42, superbowl, superbowl ads, superbowl commercials
With Superbowl ads costing upwards of 3 million dollars per 30 second spot this year at Fox, advertisers are getting a massive exposure beyond those fleeting moments on live television. Those Superbowl commercials were also saved amongst multiple additional TV commercial specialty sites, with unknown audience size and imprecise tallies of video views.
Looking at marketing smarts (or lack thereof) both AOL and YouTube have put up redirects on their 2007 Superbowl pages which take viewers to the new 2008 commercials pages, while CBS shows a limp "Download the latest players" notice, asking viewers to download either Windows Media Player or RealPlayer to view the commercials from last year. MySpace 2007 SuperSpots page, with 43,400 "Friends" has a floating javascript badge which encourages visitors to click through to the 2008 SuperBowlAds page.
The Wall Street Journal today covered the expansion of TV ads to the online venue in an article titled, "The Super Bowl Blitz Expands in Online Arena" and that story included the following quote:
The different online venues often attract a sizable audience. Last year, the Super Bowl ad poll on YouTube drew more than 28 million online viewers and 167,000 votes for the best Super Bowl commercial, Google said. AOL says its videos of the TV ads were watched more than 40 million times last year. This compares with the roughly 90 million viewers who tuned into the big game on TV in 2007.Google has now launched its "Adblitz" section dedicated to the 2008 Super Bowl commercials.
But MySpace has also (a bit more quietly) rolled out its version of the SuperBowl Ads Commercials archive. Today also saw the updating of their Superbowl Countdown Widget to include the logos of the Patriots and the Giants on the properly colored helmets of the two teams playing on Sunday. (They had previously rotated the official colors of all NFL teams.)
I hear that this magic widget will flip over a couple of days after this years game to properly countdown to Superbowl 43, scheduled for February 1st 2009! (363 days 23hour 59 minutes...)
In other developments in this space, controversial advertiser GoDaddy.com has also marketed for much of the year with PPC ads which turn up on Search Engine results pages (SERPS) each time someone searches for "Commercials" or "Superbowl Ads" in regular searches.
Clicking on those Adwords ads takes you to the GoDaddy Commercials Archive, where you can see all their banned (and unapproved, er rejected ads from this year and previous years). Today there have been a couple of new PPC ads showing up for other TV Commercial sites, including a site called FireBrand which apparently has a cable program (ION TV) showing the best of television commercials as a regular show which, based on the site, looks as though they do a bit of commentary and just show great commercials. That's some business model there. All ads all the time - I wonder how you distinguish between the show and the actual commercials?
PS: They are obviously astute marketers as they originally grabbed my attention by making a comment on my blog in a previous post. ;-) Interesting site guys.
Labels: commercials, sb xlii, super bowl, superbowl ads, superbowl commercials, video opimization
Every year there is some attempt made by all advertisers to break through the clutter of about 60 very expensive ads run during the superbowl and this year the breakout ad is likely to be the Pepsi ad being discussed below.
In this commercial a couple of deaf buddies have forgotten their friends house number, but remember the street he lives on. To find him they make a huge amount of noise by driving down the street honking their car horn on the premise that everyone will come out to investigate EXCEPT their friend Bob, who won't hear anything and will remain inside his own house, thus showing them where he lives. If nobody comes out to see what all the noise is, that must be Bob's House.
Labels: enable, Pepsi, super bowl, super bowl 42, superbowl ads, superbowl commercials
Although it's apparently a cleaner version than he'll show on the GoDaddy website on Superbowl Sunday. The ad very wisely encourages viewers to go to the GoDaddy Web site for more, while showing a "Viewer Discretion Advised" disclaimer on the bottom of the screen to warn off those who might be offended. The broadcast version is pretty tame though:
Parsons also refers in his blog post to a second approved spot called "White Light" with the star of their 2005 and 2006 commercials, GoDaddy Girl Candice Michelle, which he claims they will be attempting to purchase a second slot for - assuming anyone pulls their ads last minute next week. There is a introductory "Teaser" to that seductive ad on the site already.
Labels: commercials, godaddy, super bowl, superbowl ads, superbowl commercials
At first blush, it seems a bit odd for a women's underwear company to run superbowl ads, but a recent Nielsen "Guide to the Super Bowl" Press Release tells us that
" Approximately 36.4 million women over the age of 18 watched the 2007 Super Bowl"And while the statistics in this data rich "Guide" fail to discuss the number of Giants fans that are women, it does enlighten us with the interesting stat that
"Forty-three percent of Boston's Patriot fans are women (Source: Scarborough Sports Marketing)"Does that mean that the "Pats" are less manly than the Giants?
And according to Mediapost in an article titledAds Target Superbowls Female Fans they suggest:
Victoria's Secret--which has been missing on Game Day since 1999--is back this year, using the game to kick off its big Valentine's Day marketing effort. Procter & Gamble has bought a spot for Tide to Go, a stain remover. And Unilever will use the game to showcase a spot for Sunsilk, a hair-care product aimed at young women.While an estimated 100 Million viewers will be watching the Superbowl game on Sunday February 3rd on Fox, among those networks which specifically target women viewers there are some targeting those women who sneak off to the extra television in the spare bedroom to watch other things while the big game is on in the living room. Oxygen cable network will run a promo for it's planned Deion Sanders reality show and according to an article on Broadcast and Cable. That article also states:
Oxygen’s not alone in trying to draw females during the game. Lifetime Television last week announced plans to run original movies on both the main channel and Lifetime Movie Network in a stunt labeled "Football-Free Movie Extravaganza." And Animal Planet slated its fourth-annual "Puppy Bowl," a marathon of dog shows.
So what are we to conclude from the Victorias Secret "Teaser" ad found on YouTube? Are those Andriana Lima "Come Hither" gestures and the bedroom eyes meant for the men or women as we reach eight days and 8 hours Count down to Superbowl 42?
VS is reaching for the Valentines Day market of men shopping Victorias Secret stores to buy the latest in lingerie for their lovers. Though I've often wondered what percentage of sales of VS and similar sexy nighties are purchased by men. When men do make those purchases, how often do they properly fit the women they were purchased for? How many are returned by women for things they'd prefer to actually wear, rather than provocative items meant to be hurriedly removed by the men who purchased them?
Do the Super Bowl Ads that cost an estimated $3 Million for 30 seconds pay off in sales? Well another interesting statistic from that Nielsen "Guide to the Super Bowl" suggests that one element of the advertising pays off handsomely for those Advertisers:
Super Bowl 2007 advertisers saw a collective 50% increase in Web traffic the day after the big game, from 8.5 million unique visitors on Super Bowl Sunday to 12.7 million unique visitors on Monday.While it has an apparently measurable effect on web traffic for superbowl advertisers, few seem to take advantage of that fact by encouraging viewers to visit their web sites in those Super Bowl Ads. As MarketWatch tells us in coverage of the VS ads, Victorias Secret suffered a web site crash in their last Superbowl ad attempt, when over a million viewers left their television to log on to the Victorias Secret Web site. We'll see how marketers do this year in those ads to encourage web traffic.
Meanwhile, here's a sort of antidote to the softer side of advertising - (which won't be running during the SB) where snack food maker "Combos" shows us what life might be like "If your mom were a man" - a rather disturbing thought.
Labels: adriana lima, commercials, nielsen, super bowl, superbowl, superbowl ads, superbowl commercials, victorias secret, vs
There's a new official Super Bowl Ads Page live now at http://www.myspace.com/superbowlads Grab that OFFICIAL Superbowl Countdown widget and customize it with your own message, then put it on your own profile or blog.
In the latest news - GoDaddy had another of their ad submissions nixed after a review by network types. You have to see the blog post by Bob Parsons, GoDaddy CEO at his own blog.
Here's that countdown widget, which I'm told gets the team logos on the helmets when they are decided after the playoffs.
Labels: super bowl, super bowl 42, superbowl, superbowl ads, superbowl commercials
Do Superbowl Commercials work? Well here's one success story - GoDaddy.com apparently increased market share by 9% following the first Superbowl commercial they aired during the 2005 game to move from 16% to 25% in a week (can total market share be deterined week-by-week?). While that seems pretty substantial, they apparently moved up 11% the following two years until they ran a Superbowl commercial in February of 2007 at the Miami Superbowl and increased to 36%.
That seems like great growth, but can it be tied directly to the ads run during the game? In any case, they claim current domain name market share to be up another 6% to 42% as can be seen in the screenshot graphic below from the FoxBusiness "America's Nightly Scoreboard" report from December. (Shown above in its' entirety in streaming form)
2005 Super bowl, 2007 Superbowl, GoDaddy.com Market Share |
Labels: godaddy, super bowl, superbowl, superbowl ads, superbowl commercials
Labels: super bowl, super bowl 42, superbowl ads, superbowl commercials, videos
The really interesting part about most football games are the highlight reels and the "Play of the Game" spots where the true action is - they're kinda like football commercials. They get us to watch the entire three hour game based on 30 seconds of action shown during highlight reels, making us believe there was that much action the entire game. Uh-uh.
I've got to admit that of all football games, the SuperBowl game itself is usually OK for a non-football fanatic like me. The BEST teams, the most action, the greatest half-time entertainment and when there isn't much action on the field, we cut to - guess what - those cool Superbowl Commercials.
One reason I LOVE most SuperBowl ads is because they cost the advertisers so much money to produce and air, that they polish and perfect those ads until they couldn't possibly be better (a bit like those game highlight reels). The expensive advertising gets tons of scrutiny from all angles.
Everyone looks at the ads for their creativity and memorability, but SEO Chris Boggs rated the advertisers for their search engine marketing savvy and SEO smarts in a Search Engine Watch review of Superbowl advertiser SEO/M.The New York Times devoted a two page article to the Superbowl Commercials and then they had an extremely long "Fifth Down" blog post reviewing most of the commercials - which drew 100 comments from readers!
There are additional reviews of those commercials offered by ad industry journal "Advertising Age" on their web site. Not only does "Ad Age" offer reviews, they have a collection of articles about those ads every year. This year's Superbowl commercial articles are here. Reprisemedia did another annual critique of how well advertisers leveraged the web in their Superbowl Commercials in a "Search Marketing Scorecard"(PDF download) and a blog post on the ads by Kate Zimmerman in the Reprise Media "Search Views" blog.
And last, but not least, the big game and it's marketing hype have drawn scrutiny from the Nielsen Company, who are watching all the hype and analyzing every bit of it. Here's a YouTube video from Nielsen's Pete Blachshaw talking about the Super Bowl Marketing machine and announcing a Super Bowl Blog to talk in depth about it all.
I love to talk about the Superbowl Ads. I'll bet you even remember last years' best commercials. Give it a shot. Remember "Click a mouse?" The main characters in this Blockbuster Video ad are Carl, the rabbit, who was given voice by James Woods, while Jim Belushi gave Ray the Guinea Pig his voice and comedian Bobcat Goldthwait provides the voice of the poor mouse, the spot includes a closing voiceover from Alec Baldwin.
How do I know this? Because Blockbuster and their ad agency, Doner, were so proud of the ad, they issued a press release the day before the game.
Here's a quote from the release:
"When Carl and Ray made their commercial debut during the 2002 Super Bowl, they scored the fifth-highest recall among consumers according to research from Ipsos-Reid Express Omnibus. The spot also ranked in the top 10 in popularity in USA Today's annual "Ad Meter" poll, and the campaign went on to win four CLIO Awards."Here's the ad:
While I don't particularly care to sit through three hour football games, there is one thing I love about sports on the web - you can follow only those things you have a true interest in - through widgets - without paying attention to all the stuff surrounding the game, including that droning blather by ex-coaches, retired players and "personalities" with endless sports blah, blah commentary.
Below I am showing a group of widgets featuring only the highlights (stuff I care about), which includes game schedules and scores. No Fluff, No Hot Air from tired and retired players, ex-coaches and "tv personalities" - just the facts ma'am. That's sports the way I like it - only the highlights. Here's the stuff I care about:
It's been a few years since an estimated 90 million people watched that Janet Jackson "Wardrobe Malfunction" during her Superbowl halftime show musical performance in 2004. Not to worry, GoDaddy.com provided a wardrobe malfunction parody Superbowl commercial in 2005 providing another spin on that idea and got the ad banned, causing considerable controversy
The domain name seller has run Pay-Per-Click ads which appear anytime the phrase "Superbowl Commercial" is searched. Here's a page hosting their Superbowl ads. GoDaddy continues to provide a minute and thirty second extended version of the wardrobe malfunction video on their own web site, along with all yearly GoDaddy Superbowl commercials. GoDaddy is set to be on the roster of advertisers for 2008
All the ads can be found at each of the online video sites, including YouTube, iFilm, AOL Video and MySpaceTV. The online videos can be embedded in blogs and web sites, so not only can you talk about your favorite commercial from the Superbowl, you can show it right on your own MySpace page.
And now I find myself counting the days until Superbowl XLII (42) from Phoenix on February 3rd. Here's a Superbowl Countdown widget which can be embedded in your own blog or web site.
Labels: commercials, sb xlii, super bowl 42, superbowl, superbowl ads